Author name: admin

A tech blogger focusing on South Africa and the rest of the world.

What is Ad Blindness and What Does It Mean for Businesses in South Africa?

The average person in todays’ world is inundated with ads to such an extent that they have developed what is referred to as ad blindness. In the digital sphere, this coping mechanism is also referred to as banner blindness. It’s behavior that ensures that people ignore material that they believe to be ads. As a

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